A business plan is like a road map. It can help you get where you’re going. It also can tell you that it may not be a good idea to begin the journey.
Whether it’s in the for-profit or nonprofit world, money is the fuel that provides the power to run an organization. In the for-profit world, a business plan helps convince investors to either lend or commit their money to an organization. In the nonprofit world, a business plan can be used as a basis for grant proposals, fundraising projects, staffing and operations.
How do you get started? The first thing to consider is who will write your plan. It may be a good idea to find someone who can be totally objective and ask the cold, hard questions that need to be asked.
The following is a short list of questions a business plan should address:
- What costs are involved in delivering services?
- How many staff members will be needed, and what kind(s) of skills should they have?
- From where will the services be provided?
- What are overhead costs? This last question should take into account all costs, preferably over a three-year period.
Other questions to be answered include:
- How will costs be paid for?
- Who will pay for services and how much?
- What funding sources are available – grants, foundations, individual support?
There are three basic items that must be included in a business plan: Program, Operations and Financials. Each section should be expanded on by including the following:
Program – Needs assessment, program description and community partners
Operations – Organization, governance, staff, start-up needs and/or ongoing operational needs, communications and outreach, program evaluation and problems and solutions
Financials –Start-up income/expenses, ongoing expenses and projections
Your CPA can help you write a business plan for your organization to get you on the road to success.